Google has implemented new measures to combat fake reviews, responding to growing concerns about manipulated feedback on its platform. The UK’s Competition and Markets Authority (CMA) has played a key role in urging Google to improve transparency and accountability in its review system. These new rules focus on banning businesses that artificially inflate their ratings and removing fraudulent reviews. Google’s efforts include stricter penalties for repeat offenders, such as losing access to customer reviews and facing global bans for fake reviewers. As a result, consumers will benefit from more trustworthy information when making purchasing decisions, while businesses will need to be cautious about their review practices. Google’s move is part of a larger effort to restore consumer confidence in online feedback systems.
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